As a business it is hard to differentiate and shine in our noisy social world. Everyone seems to have jumped on the carbon neutral bandwagon this year so is there any mileage in going down that route?
However, it is not about appearing to do the right thing; it is about actually doing the right thing. The Paris agreement of 2015 incorporated a 5-year review and ratchet mechanism to increase the targets and ambitions of both companies and governments, to improve their carbon positioning by 2020 with the follow up round of UN climate talks eventually taking place last month – to far more publicity than ever before.
It has, at last, become apparent that we need to do something. Businesses have a responsibility (and frankly if you are looking to recruit Millennials and Generation X in 2022 you will need to have a “policy”). All businesses need a carbon neutral plan and following this guideline will help you achieve that.