Customers are more willing to purchase an item and feel more confident when purchasing from a retailer or manufacturer who provides a timely 3D generated image with a customized quote. As online and remote work styles start to trend, consumers will feel more comfortable making that purchase decision when AR (Augmented Reality) and 3D options are provided. A globenewsire.com survey found that 60 percent of 1,869 U.S. adults who ever shop online are more likely to buy a product if it is shown in 3D or AR. Additionally, many online shoppers felt that it would help them make more confident decisions.
Now that we know why product visuals are important for an entire business, we can look at what options are available.
Static Image
Static images gives customers a simple idea of what products will look like. These can be live photos or 2D drawings and, in certain programs, can be layered providing option switches on configurable items
Interactive 3D
By incorporating interactive 3D customers immediately benefit and can zoom-in, examine, and explore product ranges. The visual experience is better still if the ERP and Configurator supports assembly of 3D CAD models.
Augmented Reality
Using a camera lens, AR can generate a digital 3D model. In terms of engagement this is the most powerful way a customer can interact visually as it enables them to place the end product in a physical space giving them more confidence to make that purchasing decision.
Product configurators like Infor CPQ provide robust product visual models and integrations for all the options listed above, and more. For more information, contact the configurator design experts, RenaissanceTech